External uncertainties such as Geo-political events (e.g. the recently imposed sanctions on Russia and the potential removal of sanctions from Iran), environmental factors (e.g. a greater incidence of extreme weather events), the impact of digital and other technology and the expectations society has for businesses, combine to create a context where enterprises with agility can be expected to grow revenues from existing products and services faster, and for longer, and have a higher probability of successfully introducing new products and services.
Research has shown that enterprises with higher levels of agility can adapt more quickly and flourish. My personal management experience has led me to a perspective that engaged people, asking the right questions, equipped with relevant data, in an organisational environment that expects collaboration amongst stakeholders, have a higher probability of repeatedly making decisions that grow an enterprise – through both continuous improvement and new products and services.
The following video blog outlines an approach to assessing the “As Is” facing organisations as a prelude to making informed decisions to optimise future growth.
 For example Sull, D., “Competing through organizational agility”, McKinsey Quarterly, 2010 Issue